Privacy Policy

1. Who we are

Asset Performance Ltd is a private limited company registered in England and Wales.

Company name: Asset Performance Ltd
Company number: 14160718
Registered office: c/o Brabners LLP, 3rd Floor, Horton House, Exchange Flags, Liverpool, England, L2 3YL
Website: assetperformance.com
Email: marketing@assetperformance.com

For the purposes of UK data protection law, Asset Performance Ltd is the data controller responsible for personal data collected through this website and our business activities.

2. Information we may collect

We may collect personal information that you provide directly to us, including when you complete a contact form, send us an email, make an enquiry or communicate with our team.

This may include:

• your name;
• job title;
• organisation;
• email address;
• telephone number;
• information contained within your enquiry or correspondence; and
• any other information you choose to provide to us.

We may also collect certain technical information when you use our website, such as your IP address, browser type, device information, pages visited, referring website and information about how you interact with the site.

Where analytics or similar technologies require consent, they will only be used in accordance with the choices you make through our cookie consent system.

3. How we use your information

We may use your personal information to:

• respond to enquiries and requests;
• communicate with prospective and existing clients;
• provide information about our services;
• prepare proposals, quotations or other requested information;
• manage our relationships with clients, suppliers and business contacts;
• operate, maintain and improve our website;
• understand how our website and content are used;
• maintain the security and integrity of our website and systems;
• comply with legal, regulatory and contractual obligations; and
• establish, exercise or defend legal claims where necessary.

We will only use personal information where we have a lawful basis for doing so.

4. Our lawful bases for processing

Depending on the circumstances, we may process your personal information on one or more of the following lawful bases:

Legitimate interests – where processing is necessary for our legitimate business interests, including responding to business enquiries, managing client and supplier relationships, operating our business and improving our services, provided those interests do not override your rights and interests.

Contract – where processing is necessary to enter into or perform a contract with you.

Legal obligation – where we need to process information to comply with a legal or regulatory requirement.

Consent – where you have given us consent for a specific purpose, including where consent is required for certain cookies or electronic marketing activities. Where we rely on consent, you may withdraw it at any time.

5. Contact forms and enquiries

When you submit an enquiry through our website, we use the information you provide to understand and respond to your request.

We may retain correspondence where reasonably necessary to manage the enquiry, maintain appropriate business records or support an ongoing or potential client relationship.

Submitting an enquiry does not automatically subscribe you to marketing communications.

6. Marketing communications

Where permitted by law, we may occasionally communicate with business contacts about Asset Performance services, insights or information that we believe may be relevant to their professional interests.

Where consent is required, we will obtain it before sending such communications.

You can ask us to stop sending marketing communications at any time by using any unsubscribe facility provided or by contacting marketing@assetperformance.com.

We will not sell your personal information to third parties for marketing purposes.

7. Cookies and website analytics

Our website may use cookies and similar technologies to operate correctly, understand website usage and improve the visitor experience.

Some cookies are necessary for the website to function and do not require consent. Other cookies, including certain analytics or marketing technologies, will only be used where appropriate consent has been provided.

You can manage your preferences through the cookie consent controls available on our website.

Further information about the cookies we use is available in our Cookie Policy.

8. Sharing your personal information

We may share personal information with trusted third parties where reasonably necessary to operate our business or provide our services.

These may include organisations providing:

• website hosting and technical infrastructure;
• website analytics;
• IT and cybersecurity services;
• email and communications services;
• professional advice, including legal and accounting services; and
• other services necessary to support our business operations.

Where third parties process personal information on our behalf, we require them to handle that information appropriately and in accordance with applicable data protection requirements.

We may also disclose personal information where required by law, regulation, court order or another lawful authority.

9. International transfers

Some of the technology and service providers we use may process or store personal information outside the United Kingdom.

Where personal data is transferred internationally, we take appropriate steps to ensure that the information receives an adequate level of protection. This may include relying on adequacy regulations or approved contractual safeguards in accordance with UK data protection law.

10. How long we keep your information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to meet legal, accounting, contractual or reporting requirements.

Retention periods may vary depending on the nature of the information and our relationship with you.

When personal information is no longer required, we will delete, anonymise or otherwise securely dispose of it where appropriate.

11. How we protect your information

We take appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

Access to personal information is limited to employees, contractors and service providers who have a legitimate business need to access it.

No internet-based system can be guaranteed to be completely secure, but we take reasonable steps to protect the information entrusted to us.

12. Your data protection rights

Depending on the circumstances, UK data protection law gives you rights in relation to your personal information.

These may include the right to:

• request access to the personal information we hold about you;
• request correction of inaccurate or incomplete information;
• request deletion of your personal information in certain circumstances;
• request restriction of processing;
• object to certain processing, including processing based on legitimate interests;
• receive certain personal information in a portable format;
• withdraw consent where processing is based on your consent; and
• object to direct marketing at any time.

These rights are not absolute and may be subject to exemptions under applicable law.

To exercise any of these rights, contact us at marketing@assetperformance.com.

We may need to verify your identity before responding to a request.

13. Complaints

If you have concerns about how we handle your personal information, please contact us first at marketing@assetperformance.com so that we have an opportunity to address them.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.

Information Commissioner’s Office

14. Third-party websites

Our website may contain links to websites operated by third parties.

We are not responsible for the privacy practices or content of third-party websites. We recommend reviewing the privacy information provided by any external website you visit.

15. Changes to this Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our website, business activities, technology or legal requirements.

Any updated version will be published on this page and the Last updated date will be amended accordingly.